Tag: entrepreneurship

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  The Elevator Speech

  
  February 24, 2007
  

  The purpose of the “speech” is to condense the project definition into something that would fit into the time it takes to ride an elevator. This is where all good ideas are pitched, apparently; you stalk an unwary VC until he or she is trapped inside the elevator has no choice but to listen to your prattling. If your idea has any merit, pray that the VC doesn’t call on someone else to launch the project and leave you out in the cold.